Services

	Search Engine Optimization (SEO) Site assessment & recommendations Keyword research Competitor research Code optimization Content strategy Best practices Link building		Web Development Needs & requirements assessment Platform recommendations Ecommerce site development Custom blog development CMS installation Site optmization
	Social Media Strategy There is so much more to social media than just having a Facebook page or Twitter account. Social media requires a strategy for: Content development Promotions & contests Analysis & tracking Conversation monitoring		Search Engine Marketing & PPC Goals assessment Budget analysis Keyword assessment Ad creation Campaign monitoring & analysis Testing
	Conversion & Site Testing Testing various site elements from calls to action to navigational flow can lead to dramatic conversion increases. Common testing practices include: A/B testing Abandonment analysis Site analytics assessment Landing page testing Call to action adjustments		Analytics Understanding and managing the data offered from analytics packages such as Webtrends, Google Analytics, or Omniture can be a daunting task. To help alleviate the burden, we will: Correctly setup your analytics Define goals to measure Create weekly reports Evaluate the data Recommend site changes or improvements based on data

Portfolio

Blog

Tools & Apps for SEO, Email, Ecommerce & PPC

Each client offers new opportunities and intricacies that require varying tools and applications. Here is a smattering of tools with which I have experience.

	Email Service Providers ExactTarget Emma Campaign Monitor Mail Chimp		Content Management Systems Joomla Sharepoint WordPress Weebly Cushy CMS
	Analytics Google Analytics Webtrends Woopra Omniture		Social Facebook Promos – Easy Promos FourSquare Raven Tools
	Website Testing & Optimization Google Website Optimizer Ninja Button Optimizely		eCommerce Magento Volusion Google Checkout Paypal Network Solutions xcart

SEO, SEM, Social Media, Email & Web Strategy

About Dan Tushinski Productions

Oddly enough, I got my start in journalism. I decided to become the next great reporter as a wet-behind-the-ears college grad fresh out of the classrooms of Butler University. The only problem was that I had to earn my stripes by writing obituaries for a local paper. Chasing down facts on the deceased and getting a sampling of newspaper life quickly changed my career goals. I wanted to find a way to use my writing background ins some way shape or form while trying to get out ahead of the technology boom that was occurring.

I managed to find a job writing product and marketing copy for a huge electronics company. It was there where I taught myself HTML & CSS, predominately. I was able to write and learn how to get my content onto the web. Combining marketing, writing, and coding seemed like a good mix…and it all snowballed from there.

I have been combining marketing and technology (geekery as I like to call it) ever since that rather happy occurrence at my early job for the electronics company. My marketing skills now encompass search engine optimization, email strategy, blog implementation and social media planning. I have also expanded my coding knowledge to PHP, ASP, ColdFusion, Javascript and varying CMS and blogging platforms. In a nutshell, I am perfectly at home developing  marketing strategy, defining the proper methods for integrating & optimizing the marketing message and rolling up my sleeves to build the necessary sites, blogs, or applications for promoting the message.

I walk the line between IT and marketing and have learned to translate the needs of both worlds into successful web implementations.

Contact

If you have a question on any of your eMarketing or web development projects, please feel free to drop me a line.