© Copyright 2011
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Search Engine Optimization (SEO)
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Web Development
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Social Media StrategyThere is so much more to social media than just having a Facebook page or Twitter account. Social media requires a strategy for:
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Search Engine Marketing & PPC
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Conversion & Site TestingTesting various site elements from calls to action to navigational flow can lead to dramatic conversion increases. Common testing practices include:
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AnalyticsUnderstanding and managing the data offered from analytics packages such as Webtrends, Google Analytics, or Omniture can be a daunting task. To help alleviate the burden, we will:
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Sites that provide extensive dictionaries and thesauri have gone through painstaking efforts to hone their data facets to optimize the user’s search and site experience. These efforts need to be further extended into common code sections in order to dynamically drive SEO content and keywords. Ideally, the taxonomy will have been created with optimization in [...]
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If you like the ability to schedule your Gmail mail to be sent at a specific time, ala Outlook, here are a few helpful options. Boomerang – This is a free service for up to 10 scheduled emails. After that, you will have to pay. Boomerang adds a send later button to your Gmail account [...]
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Great video from Econsultancy breaking down the reasons why your post may not be appearing on customer walls.
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Each client offers new opportunities and intricacies that require varying tools and applications. Here is a smattering of tools with which I have experience.
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Email Service Providers |
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Content Management Systems |
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Analytics |
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Social
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Website Testing & Optimization |
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eCommerce |
Oddly enough, I got my start in journalism. I decided to become the next great reporter as a wet-behind-the-ears college grad fresh out of the classrooms of Butler University. The only problem was that I had to earn my stripes by writing obituaries for a local paper. Chasing down facts on the deceased and getting a sampling of newspaper life quickly changed my career goals. I wanted to find a way to use my writing background ins some way shape or form while trying to get out ahead of the technology boom that was occurring.
I managed to find a job writing product and marketing copy for a huge electronics company. It was there where I taught myself HTML & CSS, predominately. I was able to write and learn how to get my content onto the web. Combining marketing, writing, and coding seemed like a good mix…and it all snowballed from there.
I have been combining marketing and technology (geekery as I like to call it) ever since that rather happy occurrence at my early job for the electronics company. My marketing skills now encompass search engine optimization, email strategy, blog implementation and social media planning. I have also expanded my coding knowledge to PHP, ASP, ColdFusion, Javascript and varying CMS and blogging platforms. In a nutshell, I am perfectly at home developing marketing strategy, defining the proper methods for integrating & optimizing the marketing message and rolling up my sleeves to build the necessary sites, blogs, or applications for promoting the message.
I walk the line between IT and marketing and have learned to translate the needs of both worlds into successful web implementations.
If you have a question on any of your eMarketing or web development projects, please feel free to drop me a line.
