I am nosey. I mean really nosey. I have hotjar, leadfeeder and Google Analytics running on most of my sites. It is one thing to know that a random amount of visitors were close to a conversion (but did not convert), but I need more details! Here’s what I like to answer: Did someone come […]
Sitting in a conference room completely removed from the customer is no way to define user intent. Outside of the fact that an actual customer is not in the room to tell you what they need, you are introducing bias from each attendee. One person will famously quote stats from their “last job” where he […]
Care Dog Training provides a variety of dog obedience classes and board & train options from puppy age on up. Group classes, private training and boarding for weeks at a time can be difficult to monitor and manage…especially if the process has multiple tedious steps. Care’s owner asked if I had a better way to […]
The speed at which tech and web development move is unrelenting. A new product, framework or useful app appears just as you have finally started utilizing the last set of tools. Items that pique my interest the most, I end up trialing to see how it will fit into my workflows. More often than not […]
In true marketing fashion, no event or holiday exists of which we cannot take advantage…regardless of product mix. Enter Spooktacular. While I am not the one that created the messaging, I did lend my limited graphic design skills to the cause in the form of an email header and site overlay promo.
Lingering within any work environment (no matter the size) is a deadly germ that threatens to infect the doers, the ones that try to figure out a solution before throwing hands up in disgust. This virus is an enabler of the non doers who find it commonplace to blame the system, the tool or a changed […]
Have a colleague or two that commonly butcher idioms. Use Slack? You have the the perfect opportunity to create a Slackbot for some of the misused idioms. I found the perfect solution after diving into Slack customization. Here is the dead simple process: While logged into Slack, choose Customize Slack by hovering over your name in the upper left […]
I have come across plenty examples of calculated metrics but they were lacking what I needed. Understanding how to create your own calculations based on existing Google Analytics dimensions and metrics is one thing. However, if your company has custom metrics based off of standard calculations, how id that accomplished? A perfect example is gross […]
Never let it be said that I step back from a challenge. When I was asked to create Halloween-themed tweets and Facebook posts, I couldn’t resist. I pulled up Canva and let it rip.
You may be asked to develop a proof of concept or a demo site for a customer on platforms ranging from WordPress to Magento. Building the site locally makes sense for instances where: Existing hosting inhibits you from developing a demo site Hosting has not been agreed upon and the client wants to see a […]